Building TeeSquare’s Digital Presence from Social Momentum to Long Term Growth
From a simple placeholder site to an ed-tech brand with momentum.
TeeSquare first brought us in to hype up their new product, TeamTaleem, on social media. Within two months, we designed and launched a brand-aligned website built for visibility, credibility, and scale.
The end result was a fast, professional, SEO-optimized platform supported by ongoing social presence—positioning TeeSquare for partnerships, funding, and long-term growth.
Targeted Wins
From simple site to funding-ready platform
Check Their Site✔ Built full digital presence from scratch
✔ Positioned TeamTaleem as a credible ed-tech solution for out-of-school children
✔Grew presence across Facebook, Instagram, and LinkedIn
✔ Optimized content & structure improved discoverability
✔ Established brand trust early with NGOs and ed-partners
An ed-tech innovator aiming to empower out-of-school children, learners, and women.
The Client
They engaged QZ to create buzz on Instagram, Facebook, and LinkedIn; tagging the right people, starting conversations, and positioning their interactive digital education device TeamTaleem as a solution to pressing education gaps in Pakistan.
The next step was a credible, brand-aligned website that could showcase impact, attract funders, and clearly present what the product delivers, laying the foundation for future scale.
Turning a Product into a Brand
The Challenge
With the product gaining attention on social channels, TeeSquare faced the next hurdle: credibility.
A placeholder site wasn’t enough to secure funders or prove they were ready to scale. They needed a professional platform that matched their vision and could speak to NGOs, community partners, and donors with authority.
The challenge was to connect the promise of TeamTaleem to a brand identity that funders could trust.
Without a digital presence that was fast, professional, and SEO-ready, TeeSquare risked being seen as another small project—rather than the impactful education solution it set out to be.
The QZ Fix
We built TeeSquare a system they needed to turn visibility into credibility and credibility into growth.
Audience Targeting & Narrative Building
Before anything else, we clarified who TeeSquare needed to reach: NGOs, community partners, donors, educators, and parents. We shaped the core narrative around access, impact, and Pakistan’s out-of-school crisis; positioning TeamTaleem as a scalable solution, not just a gamified learning device.
SEO-Driven Content Structure
With their narrative locked in, we built a content framework that ranked and resonated. Every section; mission, product, learning outcomes, impact stories, FAQs, was structured and optimized for discoverability across education, literacy, and digital learning search terms.
Social Presence & Awareness Campaigns
We turned TeeSquare’s social presence from nonexistent to intentional. We launched Facebook, Instagram, and LinkedIn campaigns. Built branded templates, crafted their voice, and consistently published mission-led content that sparked conversations and visibility; all organic, no ads.
Brand-Aligned Website Build
Next, we designed a clean, responsive, credibility-first website with embedded checkout for sponsors. It explained TeamTaleem clearly, showcased impact, and gave funders a professional digital front that matched the scale of TeeSquare’s mission.
Ongoing Retainer Support
And we didn’t disappear after launch. Through ongoing updates, social consistency, and strategy support, QZ ensured that TeeSquare’s digital presence continued growing long after the initial hype.
Imagine What We Can Build for You
Results That Stick
How its going
TeeSquare 1
TeeSquare went from a placeholder site to a credible ed-tech brand with a clear value proposition.
TeeSquare 2
The new website gave funders, NGOs, and partners a professional landing point to understand the mission and impact
TeeSquare 3
Social channels developed steady engagement and visibility, helping TeamTaleem reach the right audiences organically.
TeeSquare 4
SEO-aligned content improved early discoverability for education, literacy, and digital learning terms in Pakistan.
TeeSquare 5
TeeSquare built initial momentum around TeamTaleem, leading to conversations with educators, schools, and community networks.
Better Customer Experience
Working with QZ has been an absolute pleasure. Their approach to everything as a partnership, giving pragmatic advise and quality delivery keeps us coming back to them.
